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IAB Spain Sustainability Conference 2024
8 May
On May 8 at 10:00 a.m., IAB Spain celebrates the 2024 Sustainability Day, sponsored by Adevinta.
The event will be held at the IAB Spain offices at Paseo de la Castellana 113 and will be streamed.
DAY AGENDA: Presentation of the 2024 update of the Sustainable Digital Advertising Guide The Sustainable Digital Advertising Guide is a project led by the IAB Spain Sustainability Committee, made up of different market agents.
The first edition of the guide was presented in March 2023 and included recommendations to reduce emissions in advertising activity.
The launch of this updated version aims to help all participants in the value chain of the digital advertising ecosystem to know to what extent their business activity contributes to CO₂ emissions in order to set targets, control emissions and, subsequently, reduce them. IAB Europe looks at the industry’s progress in sustainability Speakers from IAB Europe will show the conclusions of the latest sustainability reports that are being carried out at an international level. Case Studies Various companies committed to sustainability will share practical cases carried out in the field of digital advertising.
As a closing, a coffee will be served to all attendees to generate a networking space.