The leading group in the European audiovisual sector and official producer of LaLiga matches joins Real Betis in raising awareness to combat climate change.

GRUP MEDIAPRO joins Real Betis in the fight against climate change through the Forever Green environmental sustainability platform. In this way, one of the most prominent companies in the audiovisual industry is participating in the environmental awareness campaign.

Forever Green has access to one of the main advertising platforms at the Benito Villamarín Stadium to give visibility to the program and increase its exposure in the audiovisual broadcasts of Real Betis’ home matches in LaLiga Santander. This action is helping the awareness campaign to go beyond borders and have a global reach.

This initiative is part of GRUP MEDIAPRO’s fight against climate change and its commitment to environmental sustainability through three axes of action: Decarbonization, Energy Efficiency, and Circular Economy, which directly influence the reduction of the environmental impact of the group’s activities and services, improving the Carbon Footprint, and thus collaborating in slowing down global warming and, therefore, reducing the threats of climate change.

Forever Green is Real Betis’ environmental sustainability platform that combines efforts between football clubs, companies, and entities from other sectors to use football’s platform to save the planet from the effects of climate change. Thanks to Forever Green, Real Betis is the most sustainable football club in LaLiga and the second in Europe, according to a recent study by Brand Finance.

In the more than two years of existence of Forever Green, Real Betis has already carried out over 100 actions, reached 75 countries, partnered with 60 organizations, companies, and clubs, and reached 195 media outlets worldwide. Additionally, through all the work done, the club has managed to save 3,500 tons of CO2, equivalent to planting 21,500 trees.

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