The verdiblanco club, through its environmental sustainability platform Forever Green, has teamed up with the social and environmental startup Gravity Wave to carry out social awareness campaigns regarding marine care and various actions to transform plastic waste from the Mediterranean Sea.
Real Betis and its sustainability platform Forever Green join forces with Gravity Wave, a social and environmental startup, to launch social awareness campaigns regarding marine care and various actions to transform plastic waste from the Mediterranean Sea.
Forever Green
Forever Green has been working for over two years in the fight against climate change, an effort that has made the entity one of the most environmentally committed football clubs in the world and the most sustainable team in LaLiga according to a study by Holaluz. Additionally, Brand Finance recently ranked Real Betis as the second most sustainable European club due to initiatives like its Forever Green program. Since the inception of Forever Green, 88 actions have been developed, such as clean-ups of natural spaces, the installation of a fleet of scooters and electric bicycles for club employees, as well as promoting their use by fans through discounts and recycling and awareness campaigns. Forever Green has gained worldwide recognition, reaching 598 million people and reaching 75 countries. The Betis environmental program has been featured in 195 media outlets.
Gravity Wave
Through collaboration with traditional fishermen and more than 100 ports, we clean plastic from the seabed and coasts, and then transform it into a material 100% connected with the sea, with which we manufacture furniture and other valuable products for society.