The leading platform for downloading notes and the sustainability project of Real Betis Balompié are launching an awareness campaign on caring for the environment.
Forever Green adds a new ally with which it will reach the youngest audience.
The note-sharing portal, Wuolah, will launch together with the Real Betis Balompié sustainability platform an awareness campaign on the importance of caring for the environment.
The action is set to reach a national segmentation that implies a target of 1.8 million registered users who occupy this ratio.
Forever Green and the educational website will encourage respect for the planet through eco-tips inserted in the notes.
To complement the campaign, a raffle will be held through Wuolah’s Twitter profile: the official ‘Forever Green’ jersey plus two shirts from last season.
This network will be used to create a sense of community and ease of participation when generating content.
The idea is that through the hashtag #WuolahGreen users respond to the question “how can you recycle notes that you would like to lose sight of” and, with this, young people publish a recycling tip or a photograph showing that they are involved with the cause.
The most original and committed answers will win as a prize to choose one of the three T-shirts.
“We know that young people are one of the generations most committed to the environment, but we have to continue working to strengthen this commitment and that they are also a great engine of change. That is why we are partnering with Wuolah, to continue educating together and taking care of our planet,” said Rafael Muela, manager of the Real Betis Balompié Foundation.
“Wuolah wants today’s students to be able to become who they want to be in the future. The feeling of community and the spirit of sharing knowledge are two of our fundamental pillars. If we want to build a respectful educational ecosystem, we must first encourage this respect for the world around us. In this way, the educational platform wants to join Forever Green, a project that unites us for a cause that concerns us all,” said Enrique Ruiz, co-founder of Wuolah.
